Advice and answers from the Advanced Web Ranking Team

Within Advanced Web Ranking, you can track rankings from over 170 countries and up to 50,000 unique search engines (including specific locations), empowering you to optimize your SEO strategies effectively.

To provide comprehensive coverage of a website’s online performance across different markets, AWR allows tracking of Desktop and Mobile keyword positions from searches performed on:

• Major search engines such as Google, Yahoo, Bing, or DuckDuckGo.

• Dedicated search engines such as Amazon, YouTube, or Google Play.

• Country-specific search engines such as Baidu or Yandex.

• Custom location search engines which allow tracking keyword positions down to zip code or street address in all countries where Google is supported.

The retrieved ranking data will depend on the unique monitoring preferences selected within the Add Search Engines wizard when adding each search engine to the project.

Depending on the country from which the rankings should be retrieved and the search engine selected to be further queried using the keywords added to the project, you can choose from the following search types:

• Universal - includes all types of web search results (except Ads) from SERPs. Any clickable URL is counted when computing the ranking position

• Organic - considers both Featured Snippets and Organic entries from regular web search pages. Other result types are ignored when computing the ranking position

• Organic and Places - tracks both Organic and Local listings from regular web search pages

• Sponsored - returns only Paid search results

• Images - displays the rankings of the results found in the Images section

• Videos - focuses on the results appearing in the Videos search vertical

• News - indicates the ranking positions of articles featured in the News category

• Places - considers only the listings from Google’s Local Pack box

• Jobs - reports the ranking positions of job listings from the Google Jobs vertical

• Maps - when tracking this version, the local results listed on the Maps search vertical are being reported

• Shopping - reports the ranking positions of search results accessible via the “Shopping” tab on Google search

You can learn more about the tracking options available for different search engines by checking the following guides:

• Google search engine monitoring preferences

• Yahoo search engine monitoring options

• YouTube search engine tracking in AWR

• Amazon search engine tracking in AWR

Here are all the countries you can track within AWR, along with the specific search engines, languages, and search types available for each country: