Advice and answers from the Advanced Web Ranking Team

Click Opportunities is a proprietary metric that scores a keyword's likelihood of getting more clicks in SERP by having a higher organic CTR.

The higher the Click Opportunity score, the more extra clicks a keyword would get in SERP if it had a better CTR, given its current Average Position and number of Impressions.

For this metric, CTR values from our study have been used as benchmarks.