Advice and answers from the Advanced Web Ranking Team
Net Loss
Learn what the Net Gain metric in Advanced Web Ranking is and how it is calculated.
The Net Loss is the sum of the keyword positions which went down.
For example, if you have one keyword that went down 3 positions, one that went down 4 positions and one that went down 2 positions, you would have a Net Loss of 9. The calculation is: 3 + 4 + 2 = 9.
For example, if the website was not ranked for a given keyword on the previous comparison date, but now it ranks on the 35th position, with a search depth of 5 pages (50 results), the Net Gain will be 50 + 1 - 35 = 16.
If the website no longer ranks for a keyword (but it ranked on the previous comparison date), the Net Loss is calculated this way: search depth (expressed as the number of results) + 1 - previous position. For example, if the website ranked for a given keyword on the 49th position and it no longer ranks, with a search depth of 5 pages (50 results), the Net Loss will be 50 + 1 - 49 = 2.
Also see how Net Gain is being calculated.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.
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