Advice and answers from the Advanced Web Ranking Team
Updated parsing mechanism for People Also Ask results
With the updated parsing mechanism, AWR now captures the short answers displayed in SERPs for each People Also Ask listing.
Following the parsing mechanism update, the short answer appearing in SERPs for each People Also Ask (PAA) listing is being captured by AWR. Besides the PAA's title (question) and the URL, one can now check the meta description (the snippet containing a short answer to the associated question).
The PAAs meta descriptions are not displayed in the UI but they can be easily exported either from the UI using the Top Sites report or via API with the help of the export top sites API call.
Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.
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