Advice and answers from the Advanced Web Ranking Team
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Traffic Cost, Local Traffic Cost and Local Estimated Visits metrics are now available per keyword
Enjoy Traffic Cost, Local Traffic Cost and Local Estimated visits now also calculated for each individual keyword in your projects.
We’re excited to share that Traffic Cost, Local Traffic Cost, and Local Estimated Visits metrics, previously available at the keyword set or keyword group level, are now accessible per individual keywords as well.
Local Estimated Visits
The Local Estimated Visits metric for an individual keyword estimates the number of monthly visits a website is likely to receive based on that keyword's local ranking within the top 20 positions. This calculation combines the keyword's local search volume, specific to the custom location set at the search engine level, with its Click Share score. By focusing on keywords’ performance in specific geographic areas, this metric provides actionable insights to help businesses optimize their local SEO strategies and boost their online visibility.
Traffic Cost & Local Traffic Cost
The Traffic Cost & Local Traffic Cost metrics you can now assess the monetary value of your organic traffic and make well-informed decisions about your SEO strategy and PPC investments.
The Traffic Cost metric provides an estimate of how much you would need to spend on paid ads to achieve the same traffic as through organic results for one specific keyword. It’s calculated using the Estimated Visits generated by the keyword and its Cost Per Click (CPC) at the country level, offering a straightforward way to assess your SEO’s return on investment.
Similarly, Local Traffic Cost offers monetary insights specific to your region-targeted keywords by using the keyword’s Local Estimated Visits and its CPC for each location. This metric is especially helpful if you focus on specific markets, as it reveals the value of the organic visibility within those target areas.
Where to access the metrics
These metrics are available for each individual keyword in the Ranking > Keywords report and can be added to the table by using the Table Settings Manager.
Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.
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