Advice and answers from the Advanced Web Ranking Team
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Perplexity Tracking in AWR: Unlock Hidden SEO Wins With AI-Powered Search Insights
Track your website’s performance on Perplexity AI with Advanced Web Ranking and gain insights into keyword rankings, visibility, and AI-driven search results.
The search landscape is changing fast, with AI-driven engines like Perplexity reshaping how users find and interact with online information. As user behavior shifts toward richer, conversational experiences, tracking performance on Perplexity unlocks new opportunities to fine-tune your SEO strategy and grow your visibility in AI-powered results.
In response to this, using Advanced Web Ranking, you can now easily monitor your website’s performance on Perplexity and compare it against traditional search engines. By adding Perplexity to your tracking setup, you’ll gain valuable insights into AI-driven search dynamics, empowering you to adapt quickly and outperform the competition on this emerging trend.
What Sets Advanced Web Ranking's Perplexity Tracking Apart?
Unlike tools that only highlight brand mentions or offer basic visibility checks, Advanced Web Ranking offers a comprehensive rank tracking solution for Perplexity. By reporting keyword rankings,visibility metrics, and competitor data specific for Perplexity, AWR enables you to clearly understand how your content appears in AI-generated answers and how to improve it.
Here's how our Perplexity tracking stands apart:
1. Accurate, Scalable Keyword Tracking for both Your Website and Competitors
By retrieving keyword rankings directly from Perplexity, AWR provides a clear picture of your performance in AI-driven results. Currently available for the US market, this capability will expand, ensuring your SEO strategy remains robust and scalable.
2. Shows both Ranking Positions and Visibility in Perplexity Source URLs
Our new feature provides clear visibility into how prominently your main website ranks among Perplexity Source URLs. You'll know exactly how visible and where your content appears, giving you insights into your digital presence within AI-generated answers.
3. SERP Snapshot Showing Actual Perplexity Results
AWR not only reveals your rankings and visibility metrics but also provides a snapshot of the actual Perplexity Sources page with the title, description, and link of each resource. This way, you gain immediate insight into how your content is presented, enabling targeted optimization for improved user engagement and enhanced click-through rates.
4. Competitor and Market Share Insights
Stay ahead by clearly identifying your competitors within Perplexity results. Our reports show you exactly who is gaining visibility in your niche, helping you to strategically refine your content and stay ahead of emerging market trends.
How to Compare Website Performance in Traditional Search vs. AI-Driven Search
With Advanced Web Ranking’s Search Engine Comparison report, you can easily evaluate how your website performs across both traditional search engines (like Google and Bing) and Perplexity.
This side-by-side comparison gives you clear, actionable insights into where your strengths lie—and where there’s room to grow. By understanding the differences in performance, you can adapt your SEO strategy to improve your chances of being selected as a trusted source in the evolving landscape of AI-powered search.
How to Track Rankings for the Perplexity AI Search Engine
To start tracking your website’s performance for Perplexity AI, from the Projects drop-down list select the project to which you want to add this search engine.
You can add the Perplexity AI search engine by either opening the Search engines drop-down from most UI reports (e.g. Ranking > Keywords)
or from the Project Settings > Search engines section.
In the search engine wizard, select USA as the target country and choose Perplexity AI from the list of available search engines.
After adding Perplexity to your project, AWR will begin collecting data, which will be available starting with the next scheduled or after triggering a new on-demand update.
What Perplexity Data Is Available in AWR ?
For each tracked keyword, AWR collects and displays the list of URLs that appear in the “Sources” section of Perplexity results.
You can explore this data in the Top Sites > Single Date report, which provides a full breakdown of all listed sources, including each page’s title and URL.
To see how your content appears in Perplexity, click the “View SERP” button to see the actual Sources page. This page displays the URLs used to generate Perplexity’s AI responses, showcasing trusted sources that add credibility to the information. If your website appears in this list, it indicates that your content is being recognized as a reliable reference, which can positively impact your visibility and reputation in AI-driven search results.
To track changes over time, the Top Sites > Comparison view lets you compare how the order of sources has shifted between two selected updates. You’ll be able to see if new sources have appeared, if any have disappeared, or if the order of existing sources has changed. This helps you gain deeper insights into your content’s performance and identify trends, so you can make informed decisions to optimize your SEO strategy.
To find out which keywords your website ranks for in Perplexity’s list of sources, along with their positions, head to the Ranking > Keywords report. This provides valuable insights into your keyword performance, helping you identify top-performing keywords, areas for optimization, and track your progress to enhance your visibility in AI-driven search results.
Integrating Perplexity tracking is more than just a feature update; it’s a step toward staying relevant in an evolving search landscape. With AWR’s advanced tracking capabilities, you gain the insights needed to stay ahead in the shift toward AI-driven search, giving your brand a clear edge over competitors who are slower to adapt.
Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.
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