Advice and answers from the Advanced Web Ranking Team
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New SERP Feature available for tracking with Google Mobile: Deals
Learn how to track the Mobile Deals Google's SERP feature using Advanced Web Ranking.
Google's Deals SERP feature - which enables searchers to quickly find the best deals and offers for products or services they are looking for - is now available for monitoring with AWR. This comes as a great addition for marketers who want to keep track of the performance of their promotion pages on Google search.
When users type a query related to products and services on Google's mobile SERPs, they may come across the Deals feature, which displays a selection of relevant offers. Usually, the Deals group occupies a prominent placement among the first organic search results, rendering them easily visible and accessible to users.
The pages featured in the Deals group, as for the other search results, are based on a series of factors, such as the relevance of the query, the quality, and popularity of the offer, user's location or search history.
To track the Deals results in AWR, one needs to use the Google Mobile Universal search engine. This version of Google can be added to a project from the Project settings > Search engines section.
While tracking the Google Mobile Universal search engine, the keywords which have generated the Deals feature can be promptly recognized with the aid of the SERP Features filter:
When looking at the filtered results, the SERP Features column shows the features that are present in Google's Mobile SERPs for each keyword:
As the promotions featured in the Deals group are part of the same search result element, they will be reported on the same ranking position when found in the SERPs obtained from Google:
Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.
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