Advice and answers from the Advanced Web Ranking Team

The options for the Search for Keyword / URL functionality were renamed while phrase matching was implemented.

The following combinations can now be selected when searching for a keyword or URL, as follows:

• Contains & Partial - matching phrases of the partial words / URLs used as input will be included

• Contains & Phrase - matching phrases of the full words / URLs used as input will be included

• Does not contain & Partial - matching phrases of the partial words / URLs used as input will be excluded

• Does not contain & Phrase - matching phrases of the full words / URLs used as input will be excludedExact match - only phrases that match the exact words / URLs used as input will be included

The default option for Search for Keyword / URL will show the matching phrases of the partial words / URLs used as input (Contains & partial combination).

When filtering the keywords/URLs to be included/excluded, the word order in the input queries is followed.

For example, if the word track is used as input, the following phrases may be returned, depending on the option selected:

• partial matching: track, online rank tracking, accurate rank tracker

• phrase matching: track, SEO track, track keyword rankings

• exact matching: track

Do you have any other questions? Don’t hesitate to get in touch, and we will keep building the FAQ.