Advice and answers from the Advanced Web Ranking Team
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[SERP Features Tracking in AWR] Images
Learn what the Images result is, how it looks on SERPs and how to track its presence on SERPs to evaluate its impact.
What is the Images result?
The Images Pack displays a row or block of images related to the user's search query when Google identifies visual content as helpful based on search intent.These image results typically appear at the top of the SERP or within the organic search results and they can appear on any position within the results page.
Users can click on an image to expand a side panel with a larger version and related images, as well as a link to the source website.
Images on Desktop
Images on Mobile
How do you track an Images result using Advanced Web Ranking?
In Advanced Web Ranking, you can track the Images results using the Google Universal search engine: Google Desktop Universal for desktop searches and Google Mobile Universal for mobile search results.
You can add these search engines for monitoring from the Project Settings > Search Engines section.
How is the Images result reported in AWR?
When found in the SERPs retrieved from Google, the images featured within the Images pack along with their links are reported on the same ranking position since they belong to the same search result element.
How can you identify the keywords that trigger an Images result in AWR?
You can easily identify the keywords that have triggered an Images result and track their performance in SERPs by using the SERP Features filter within the Ranking>Keywords report.
In the filtered results, the SERP Features column highlights the features found on Google's search results pages for each keyword, making it easy to identify Images and other result types.
If the chosen website (whether main or competitor) ranks for a specific SERP feature, the corresponding icon will be highlighted in green. If the website does not rank for any available SERP features, the icon will be displayed in blue.
How can you get your images featured in an Images Pack?
Getting your images featured in Google’s Images Pack may not result in a major traffic boost, but it can still benefit your site. Optimized images can increase topical relevance, enhance user experience, and even bring some backlinks if they are reused by marketers.
To improve your chances of being included, you can give a try to these optimization tips:
Use original images that are relevant to the topic of the page. Unique visuals that complement your content offer more value to both users and search engines.
Give your files descriptive names made of 2 to 4 plain words, separated by hyphens (e.g., classic-pancakes-recipe). Avoid underscores or special characters.
Include ALT attributes for every image. Keep them short (under 100 characters) and relevant.
Ensure your images are compressed and properly sized to load quickly. Fast-loading pages improve user experience and can positively impact rankings.
Implement structured data for images and image sitemaps to help search engines understand the content and purpose of your images.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.
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