Advice and answers from the Advanced Web Ranking Team
How to sync Bing Webmaster Tools with AWR
Connect Bing Webmaster Tools to Advanced Web Ranking to access valuable performance metrics & insights on your website's visibility on Bing.
To improve your website's overall visibility and performance on SERPs, having accurate and comprehensive data from various search engines is essential. Therefore, in addition to Google Analytics and Google Search Console, Advanced Web Ranking supports synchronization with Bing Webmaster Tools. This integration provides valuable insights into your website's performance within Bing’s search environment.
How to enable Bing Webmaster Tools integration
Navigate to the Project settings > Connections section of your project.
From the top right
+Add accountdrop-down menu selectBing Webmaster Tools.
On the newly opened page, sign in with the email associated with your Bing Webmaster Tools account.
Return to AWR’s connections page and complete the sync by selecting the newly connected account and website, then clicking on
Save configuration.
How to access Bing data in AWR
The Bing stats are available as additional metric columns in the Ranking > Keywords section. They can be added to the report using the Table settings manager.
The Impressions column displays the number of times your website appeared in Bing SERPs for each keyword, excluding sponsored search results. This metric indicates how often your website was shown to Bing users.
The Clicks column shows the number of clicks your website received from Bing SERPs for each keyword, excluding clicks from sponsored search results. This metric reflects actual visits to your website through Bing's search results.
The CTR column shows the Click-Through Rate, found as (Clicks/Impressions)*100. This percentage provides insights into how effectively your website attracts clicks from Bing users.
The Avg. Position column displays the average search position where your website has appeared for each keyword. This metric offers a snapshot of your average ranking on Bing, helping assess search visibility and performance.
If you have any further questions, please feel free to contact our support team.
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