Advice and answers from the Advanced Web Ranking Team

As of July 2023, the standard Universal properties was replaced by Google Analytics 4, therefore we did our homework and made the GA4 integration available in AWR already.

The same as for the standard UA properties, the GA4 Visits, Revenue, Page Views, Bounce Rate, Conversion Rate, and Goal conversion metrics split by channel source (eg. Direct, Organic, Social, etc.) are pulled by AWR and displayed in the dedicated section/report widgets.

To sync a GA4 property with a project please navigate to the Project settings > Google Connect section and select one of the existing Google accounts/add a new one, choose the desired property then save the configuration.

Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.